Marketing You

The most trafficked pages on our practices web-site are the provider profiles. Patients read these profiles, before they come in and after. Here are three things you can do to improve your profile

1. Keep it Fresh: Content that is not update has a tendency to feel stale. Update your profile often, keep dates current (ie, the last thing you mention should not have happened 5 years ago).

2. Buy the Race Photos: If you are an athlete, buy the $30 professional photos that are sold after races. Your patients want to know that you are active; the sweaty pictures with bib numbers are great marketing tools and they make your bio look more interesting and credible.

3. Build an expertise. Choose an event, running, soccer, baseball, golf – and comment on it in your bio regularly.

4. Make exercise sheets. Just like in all of the fitness magazines, people respond to short “lists”. Be creative. Some that we like, 5 tips to better abs, 5 tips to safer running, 5 ways to relieve back pain. Post yours exercises adjacent to your bio.