Marketing Ideas – Educating the Public

There are a thousand and one ways to market your business or educate the community and local businesses about the importance of physical therapy.  Many clinics are supplying free monthly seminars and pre-surgical protocols to their local hospitals and long term care facilities.  This not only helps people prepare for surgery, but also provides an opportunity to educate potential patients on the importance of physical therapy.  It also starts a working relationship where patients begin to understand their post-surgical process and forms a trusting relationship with physical therapy as a whole.

Create a rotating schedule where one of your therapists goes out for community education once a month.  Not only will you get new patients, but you will also show physicians and the community as a whole that physical therapy is a caring, proactive profession.